Digital Media Marketing Masterclass

Categories: Marketing
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About Course

Module 1: Introduction to Digital Media Marketing

  • Understanding the role of digital media in marketing strategies.
  • Overview of digital marketing channels: social media, search engines, email, and display advertising.
  • Introduction to key concepts and terminology in digital media marketing.

Module 2: Social Media Marketing (SMM)

  • Overview of social media platforms: Facebook, Instagram, Twitter, LinkedIn, etc.
  • Developing a social media marketing strategy: goals, target audience, and content planning.
  • Techniques for creating engaging content, running ads, and managing social media communities.

Module 3: Search Engine Optimization (SEO)

  • Understanding the principles of search engine optimization (SEO).
  • On-page and off-page SEO techniques for improving website visibility and ranking.
  • Keyword research, content optimization, and link building strategies for SEO success.

Module 4: Pay-Per-Click Advertising (PPC)

  • Introduction to pay-per-click (PPC) advertising platforms: Google Ads, Bing Ads, and social media ads.
  • Creating and optimizing PPC campaigns: keyword targeting, ad copywriting, and bidding strategies.
  • Monitoring campaign performance and optimizing ad spend for maximum ROI.

Module 5: Email Marketing

  • Overview of email marketing: building subscriber lists, designing email templates, and automating campaigns.
  • Crafting effective email marketing messages: subject lines, content, and calls-to-action (CTAs).
  • Analyzing email marketing metrics and optimizing campaigns for better engagement and conversions.

Module 6: Content Marketing

  • Understanding the role of content marketing in digital media strategies.
  • Creating compelling content: blog posts, articles, videos, infographics, and ebooks.
  • Distributing content through various channels and measuring its effectiveness.

Module 7: Digital Analytics and Measurement

  • Introduction to digital analytics tools: Google Analytics, social media insights, and marketing automation platforms.
  • Setting up tracking and monitoring systems to measure key performance indicators (KPIs).
  • Analyzing data to derive insights, optimize campaigns, and make data-driven decisions.

Module 8: Influencer Marketing

  • Understanding influencer marketing and its impact on digital media strategies.
  • Identifying and partnering with influencers in your niche.
  • Strategies for running successful influencer marketing campaigns and measuring their effectiveness.

Module 9: Mobile Marketing and App Promotion

  • Overview of mobile marketing strategies: mobile-optimized websites, mobile apps, and in-app advertising.
  • Techniques for promoting mobile apps and driving app downloads and engagement.
  • Best practices for mobile advertising and targeting mobile audiences effectively.

Module 10: Digital Media Marketing Strategy and Planning

  • Developing a comprehensive digital media marketing strategy: setting goals, identifying target audience, and selecting appropriate channels.
  • Creating a digital media marketing plan: budgeting, scheduling, and resource allocation.
  • Implementing and executing digital media marketing campaigns with a focus on ROI and performance.
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